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Tales of the Cocktail

A spirited festival gets a shot of high-tech artistry

Tales of the Cocktail

A spirited festival gets a shot of high-tech artistry

At most events, alcohol is merely a supplement to the festivities. 

But not at this one.

Tales of the Cocktail is billed as the world’s premier cocktail festival.  Each summer, members of the international spirits community travel to New Orleans and spend five days celebrating and discovering the newest trends in mixology and bartending.

Brands host seminars, tastings, and high-end parties in an effort to stand out at a festival overflowing with scheduled events.  Premium spirits companies fly in mixologists from all over the world to craft drinks with their special brands.

Solomon Group has been supplying design and production services for the festival since 2011.  At “Tales” each event involves pure brand marketing, requiring strict adherence to a very specific design aesthetic.  Our challenge is to ensure that Solomon Group’s production services effectively transform each brand into an enticing, live experience.

From the festival’s annual Spirited Awards, to events for global companies like Bacardi, Pernod Ricard and William Grant & Sons, our team continues to serve up Solomon Group’s own brand of creative and technical magic at this high-spirited festival. 

Additional photos courtesy of Liz King and Jennifer Mitchell.

What We did

  • Creative Development, Design + Direction
  • Lighting Design + Systems
  • Creative LED Displays
  • Scenic Design + Custom Fabrication
  • Project Management
  • Digital Signage
  • Projection
  • Audio
  • Logistics